Search Engine Optimization

Probably the single most important but least understood aspect of 'online' marketing is Search Engine Optimization.

Search Engine Optimization is a highly specialised service which I.T. Beyond have spent many years researching, analysing and tweaking in order to help web sites constantly achieve high rankings against millions of competing web sites, in search engines such as Google, Yahoo!, MSN etc.

Through efficient web site optimization it is possible to greatly increase the number of visitors to your web site without having to spend a small fortune on advertising.

Furthermore, it is widely acknowledged that more visitors are drawn to sites found in the 'organic' search results, than those sites that are 'paying' for adverts either at the top or side of search results pages. This is not to say that Pay-Per-Click advertising doesn't work as it clearly does, but it should only be considered as one aspect of your overall online promotional mix. Good placements in the organic search results can bring you new paying customers for years to come .... without paying a penny in advertising!

To offer you a few examples of the power of good search engine optimization, we can take our web site Cote-dAzur-Hotels.com, (which has been optimized for hundreds of search terms), and display search queries for some of these search terms in the world's largest search engine, Google™.

Please note that these are real-time, live links which you can click on now to see where Cote-dAzur-Hotels.com is currently ranked in Google's 'organic' search results for each search term. (i.e. we have no control of when you will do this and hence, we rely solely on our long-term search engine optimization techniques to keep our high rankings, year after year). The numbers displayed in brackets after each search term indicate our 'current' ranking for this term followed by the number of competing web sites found by Google™ for this search term, all at the time of writing (March 17, 2009):

• cote d'azur hotels (# 1 out of 4,690,000 web sites in Google™)
   
• cheap hotels nice france (# 1 out of 2,590,000 web sites in Google™)
   
• cheap hotels cannes (# 1 out of 626,000 web sites in Google™)
   
• luxury hotels in nice france (# 1 out of 586,000 web sites in Google™)
   
• 4 star hotels cannes (# 1 out of 426,000 web sites in Google™)
   
• french riviera hotels (# 1 out of 365,000 web sites in Google™)
  
  etc. etc.

SOUND INTERESTING?

If you are interested in discussing the possible search engine optimization of your web site, then please contact us including details of your web site address and company details, and we'll be pleased to get back to you by return.